Big spend for cordial
SHS Drinks has thrown its weight behind Bottlegreen, with the launch of a new six-figure marketing campaign.
The time is ripe for berry
NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
Red Bull backs price marking
AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
Levi Roots clears up
LEVI Roots Caribbean Crush is now available in a fully recyclable, clear plastic bottle, complete with a new label.
Punchy new energy pack
BOOST Drinks has reworked its Fruit Punch variant.
Soft drink sales in the wake of Covid
ALREADY one of the top categories in convenience, soft drinks sales continue to grow in the UK – although consumption habits have evolved.
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
Innovation is just the tonic for summer
THE Coca-Cola Company has shaken up its mixer range, with the launch of new Schweppes tonic variants.
Slimming the Rubicon
Health is at the heart of the latest new format launch for the Rubicon brand.
It’s sunshine in a bottle
SOFT drink brand Get More Vits is on a quest to support bone and muscle health.
The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
Low-cal innovation
COCA-Cola Europacific Partners (CCEP) has expanded its low-calorie Monster Ultra range.
Caramel returns to the chiller
FRIESLAND Campina has brought back its limited-edition Yazoo Choc Caramel flavour.
Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
Fizzing with fruity flavours
BRITVIC has bolstered its sparkling water brand, Aqua Libra, with a new Blood Orange & Mango variant.
Fanta’s first ever global campaign
COLOURFUL people’ are at the heart of the first-ever global marketing campaign for Fanta.
