Back in the day
COCA-Cola is highlighting its heritage and the continuity of its formula in its latest advertising campaign.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Lucozade Ribena Suntory Encouraging NPD trial
Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Small producer’s bonny deal
FAMILY owned Scottish soft drinks company Bon Accord has signed a new deal to supply Morrisons stores in Scotland.
Softly sharing
WITH one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase their sales...
Hydration with a hint
WITH research from Mintel suggesting one in three consumers are looking for sugar-free soft drinks that are high in quality, Nestlé Waters is introducing...
Squeeze into craft
JUICE is the word at Cracker Drinks Co as the firm rolls out its Crafted brand to UK stores.
The new range comprises four flavours:...
Sipping on a slimmer can
CCEP swapping 330ml for 250ml
SIZE matters, according to Coca-Cola European Partners (CCEP), as the firm moves to replace its 330ml Appletiser and Schweppes cans...
Facing a squeeze?
AT least one brand is called Innocent and, until recently, there were few bad things said about fruit juice.
But things have changed and some...
Soft drinks contribute £11bn
BRITAIN’S soft drinks industry, under fire from some health activists who want to cut public use of sugar, sustains over 340,000 jobs and contributes...
Free to enjoy the summer
Manufacturers say consumers are looking for healthy drinks and they are expanding to oblige
Favourite brands drive sales, says CCEP
The power of soft drinks to drive footfall and sales in the convenience channel shouldn’t be underestimated, say bosses at Coca-Cola Europacific Partners (CCEP).
Sneak Energy rolls out new Transformers energy drinks
Sneak Energy has teamed up with Hasbro to roll out a new limited-edition range of drinks in collaboration with classic carton series Transformers.
Vanilla’s back
TEN years after its last appearance on British shelves, CCE has brought back Vanilla Coke.
This time around it comes in a 330ml can, 500ml...
Busy Boost
New product development, low-calorie options, flavours, PMPs and dedicated marketing support all play a part in a busy agenda for Boost the competitively priced energy...
Juice Burst comes out punching in new campaign
Fruit juice brand Juice Burst is set to benefit from its largest marketing campaign yet with the launch of the new 'Punchy to the Core' initiative.
