Own label energises soft drinks market
LSV retails at less than half the price of the leading brands
OWN-brand energy drinks and Italian sparkling wines are set to be the big...
Oasis joins the exotic trend
OASIS has gone all tropical with its new flavour, Mango Medley, designed to appeal to the drink’s core target audience of 16-24 year olds....
Families set to enjoy cheap grills
WE are set for a barbecue summer, according to Caroline Hoare of specialist manufacturer Bar-Be-Quick. “Families want to spend quality time together having low-cost,...
Long tall profits – Maxxium UK
LONG, refreshing alcoholic drinks, versatile spirits and innovative ready-to-drink mixes are the keys to summer stocking according to premium spirits distributor Maxxium UK. And,...
Scots avoid a wet loss – AG Barr
WIND, rain, grey skies ... nothing keeps Scots from their soft drinks, especially if they are bright orange and made from girders.
AG Barr reported...
Apples are not the only fruit
MODERN flavoured ciders are attracting new customers to a traditional summer drink.
They have grown 131% in the off-trade over the last year according to...
Cool liquid assets – Planning for heat
The summer of 2013 won’t have a Euro championship, a London Olympics and Paralympics, or a Diamond Jubilee to encourage the party spirit. But...
Move over blackcurrants
RIBENA, a blackcurrant drink for 70 years, has gone tropical. With the exotic flavour sector growing at 20%, maker GlaxoSmithKline (GSK)introduced Mango and Lime...
Boys’ own story for squash ad
ROBINSONS, the UK’s favourite squash brand, according to Nielson Scantrack, has a new TV advert for 2013. On screens until September, it focuses on...
Who will be in the mix? Summer drinks preview
HOW should retailers approach summer drinks in the Scotland of 2013? Well, it’s probably important to use last year’s poor summer weather as an...
Flavours bring cider new summer fans
SUMMERTIME and the drinking is easy ... or at least it should be for flavoured cider in the off-trade.
While total volume sales of cider...
Low calorie tipple for the responsible drinker
RESPONSIBLE, health-conscious consumers who are looking for a low-calorie glass are the target customers for Eisberg alcohol-free wine.
Fran Draper, brand consultant at Eisberg said:...
Hydration nation – Coca-Cola Enterprises
IT’S thirsty work getting through the summer. Kantar Worldpanel figures show that, throughout the season, shoppers make 8.4m trips across the soft drinks category....
Active types the target
COCONUT water’s hydrating properties make it a perfect drink for active types during summer, according to American brand Zico.
Manager Shane Angus, launching the brand’s...
Salad days for Scotty Brand
SCOTTISH produce specialist Scotty Brand is welcoming summer with new soft fruits and salad leaves. The strawberries, from Bruce Farm in Ayrshire, will arrive...
Keep it cool keep it seen
Summer boost means it’s even more important to get merchandising bang on says soft drinks giant
WHEN it comes to predicting the summer weather in...