The trends to unlock sales
Health and taste are driving spend
Fruity and Crabbie’s
AHEAD of summer Crabbie’s has added an option to ginger with a new product designed to appeal to young adult customers who prefer sweet...
Bring out the best bottles
IT should go without saying, but with celebration and gifting at a peak, Christmas is whisky’s time to shine.
Supermarket deal for small Scottish gin
Stirlingshire-based distiller McQueen Gin has signed a second exclusivity deal with Sainsbury’s.
Double gold from Cadbury
Wispa Gold is the latest Mondelez brand to roll out in the Cadbury Duo format.
Boxing clever with relatives
New for 2017, Maltesers Teasers has been given its own box
Drink to a healthy Christmas
CHRISTMAS might be about indulgence for some but health is a major consumer interest currently.
As we head to the festive season Sunmagic says it...
Cracking the code
CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.
A WKD Christ-Moose
A moose in a party hat is WKD’s secret weapon to boost sales over the festive season. Scotland’s top-selling RTD (as measured by Nielsen)...
Celebrate saint with a range of options
Occasions encourage consumers to pick up on products that fit the day, spelling good news for all Irish products on St Patrick’s Day.
Stout beer for Santa
Broughton Ales is bringing some festive flavour back into its range this Christmas with the return of Santa’s Stout
Take the Tomatin taste test
HIGHLAND distiller Tomatin has unveiled its People Pairing quiz
Returning to the snow
THE festive season gives retailers the chance to significantly boost sales of soft drinks, according to Irn-Bru maker AG Barr.
“20% more carbonates are...
Marking 50 years of Creme Eggs
Mondelez is celebrating Cadbury Creme Egg’s 50th birthday this year. To mark the occasion, the firm has invited retailers to take part in its Golden Goobilee campaign, which promises to drive footfall with cash prizes to be won
How to share in the growth
Report outlines four pillars for sales
A festive tipple from Scotland’s larder
THE makers of a new liqueur are hoping they can tempt drinkers away from gin this Christmas with something a bit different.
