Hip hop sparklers
NICKI Minaj’s chart topping moscato drink has landed in the UK.
The singer co-owns MYX Fusions Moscato and featured the product in the video for...
Multitasking
ENERGY drinks fulfil several roles during the Christmas period, according to Boost Drinks, which highlights potential sales for use as mixers, as drinks for...
Warming up this winter
Burns Night and whisky go together like neeps and tatties, but a nice dram – even with a splash of water – isn’t for everyone.
CJ Lang is firing on all cylinders in 2019
New leadership team has big plans for the future
Turning whisky into a virtue
SCOTCH whisky distiller Tomatin has just launch its third expression in its Five Virtue Series
Move over blackcurrants
RIBENA, a blackcurrant drink for 70 years, has gone tropical. With the exotic flavour sector growing at 20%, maker GlaxoSmithKline (GSK)introduced Mango and Lime...
Novelty will not wear off
Mars Wrigley is ready for the final push towards Easter, with expanded distribution for some novelty treats and a host of classic shell eggs.
Sparkling onto screen
Lucozade Energy is aiming to Spark Something with its new £10m marketing campaign
First Christmas for reworked RTD
THE impulse sector had “a cracking Christmas” last year with beer, wine and spirit sales value up by 3.3% on the previous Christmas, generating...
Ghoulish Fanta promo returns
FANTA is ready to scare up some soft drinks sales this Halloween with the launch of a new on-pack promotion and seasonal packaging.
Sparkling in early roll out
INTRODUCED south of the border and in Ireland in test markets earlier this year US soft drink Sparkling Ice has been rolled out ahead...
The cocktail months – SHS Drinks
FRUITY and colourful, cocktails are an essential part of many summer parties. The trend to use RTDs as a basis for cocktails started in...
No need to pine for wine
Treasury Wine Estates has become the latest firm to launch a range of low-alcohol wines, with a 0.5% ABV collection
Fresh campaign to protect teeth at Easter
GLAXOSMITHKLINE has unveiled a new Easter campaign for its Aquafresh toothpaste brand, encouraging families to remember to look after their teeth while enjoying the...
Orkney’s most peaty whisky yet
Orkney-based distillery Highland Park has launched a new special edition whisky that it described as its “most peated release to date.”
Lapping up the Lir luxury
There is an increasing demand for luxury Easter eggs for adults, according to Google Trends data, with the search term “Best Easter Eggs 2022” growing by more than 5000% and results showcasing eggs catering for an older audience.
