boost-exoticfruits_1l_pm_3d-small6ENERGY drinks fulfil several roles during the Christmas period, according to Boost Drinks, which highlights potential sales for use as mixers, as drinks for designated drivers, for tired travellers and for hungover party-goers needing to get through the day.

This year Boost Drinks’ one-litre Original, Sugar Free and Exotic Fruits PET bottles will be on promotion at £1 – reduced from the standard £1.29.

Its 500ml re-sealable PET bottles in Original, Sugar Free and Exotic Fruits will all be available price-marked at 79p.

The firm says Boost Drinks is one of the few energy brands that has seen consistent growth over the last year. Quoting IRI it says Boost is now the second-best performing stimulation brand by volume sale.