Get ready for last minute rush – novelty Easter products
SHOPPERS made a lot of last minute purchases of novelty Easter products last year. So this year, convenience stores should be prepared for the...
Estrella hits prime time
BARCELONA beer Estrella Damm will hit the big screen and the small screen this summer with its Estrella Life campaign.
Marketing manager at importer Charles...
Peel back and drink
NO glass in your customers’ grass? Wine Innovations, the firm behind the Intrepid Fox range of single-serve sized wines in ready-to-use, sealed plastic glasses,...
Shake up the off-sales
GERMAN herbal liqueur Jägermeister is looking to make strides in convenience, and has offered some merchandising suggestions for retailers
Rolling out a host of new Easter lines
Mondelez unveils its 2019 seasonal range
A world of cider on the shelf
SOUTH African cider brand Savanna, which claims to be the fourth best selling cider in the world, has appointed SHS Sales & Marketing to...
Flavours are back
Two flavours have returned to the Lambrini range in time for the festive period
Sharing at Christmas
COCA-Cola’s holiday trucks are packing something extra this year, thanks to the latest on-pack promotion from Coca-Cola Europacific Partners’ (CCEP).
Future shopping on Easy Street
WHAT do the expert crystal ball gazers and consumer insight gurus expect to be the big trends in 2015 and will they have an...
Diageo launches new alcohol-free Guinness
Guinness has got in on the alcohol-free game with the launch of Guinness 0.0
Not only kids
Spirit sales enjoy an uplift of 54% in the run up to Halloween according to Jagermeister and it says it generates 34% higher than...
A fresh start
AS 2014 has drawn to an end some fascinating and encouraging findings from specialist convenience channel market analyst HIM Research & Consulting suggested that...
Surprises in store this Christmas
FERRERO is expanding its Kinder gifting range this Christmas by introducing Kinder Mini Mix 79g selection pack (RRP £2.49). The array of Kinder treats...
Adding soft drinks to the mix
Soft drinks play a key role during the festive season, with the category set to drive sales for retailers across the period.
Hip hop sparklers
NICKI Minaj’s chart topping moscato drink has landed in the UK.
The singer co-owns MYX Fusions Moscato and featured the product in the video for...
Organically sparkling
ORGANIC wine company Vintage Roots reckons on-trade success of prosecco indicates it will be huge in the off-trade this Christmas.
Neil Palmer, director at Vintage...
