Shoots shake up
THINGS are shaking up for Fruit Shoot as its parent firm launches a new line under the brand’s banner
Setting up for the summer
Firms make their thoughts known
Sugar levy is not too taxing
THE big day is almost here. From 6 April soft drinks with more than 5g of sugar per 100ml – which translates to 16.5g for a 330ml can - will be subject to a sugar tax.
Racing ahead in 2018
TROPICAL soft drink brand Rio has manoeuvred itself into pole position among racing fans thanks to a new partnership deal with British Touring Car Championship (BTCC) driver Bobby Thompson.
Spar goes sugar free
SPAR has thrown its hat into the zero-sugar cola ring ahead of the sugar levy coming into force this April with the launch of a new Spar brand cola
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
A facelift for Radnor
New look and new liquid
Health at its heart
Tropicana’s new range
Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
NPD plays it cool
ANOTHER big gun has entered the UK iced-tea market following the launch of Fuze Tea
New packs for Volvic
VOLVIC has entered 2018 with all guns blazing, rolling out a revamped bottle for its 50cl format
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Offering an egg alternative
Lily O’Brien encourages retailers to promote alternative chocolate products as Easter necessities.
Drinks for a long weekend
Coca-cola European Partners reckons soft drinks will be an essential purchase for most consumers over Easter.
Growing faster
ACCORDING to KP Snacks, a third of shoppers believe PMPs are cheaper and 57% look for a price mark on crisps and snacks.
Hunt is on for rare egg
CADBURY Creme Egg has been back on TV to highlight its return to stores.
