Offering an egg alternative

SHELL eggs are a staple of Easter but there’s no question c-stores have an uphill battle to compete with the mults.

For this reason, Lily O’Brien encourages retailers to promote alternative chocolate products as Easter necessities, which can generate further sales while tapping into a new audience of shoppers who don’t want a traditional egg.

Commercial director Andrew Marjoram said: “Designed and crafted with true chocolate lovers in mind, the Lily O’Brien’s Exquisite Edition is the ideal product for retailers to stock to satisfy this market.”