Reducing calories not taste
Cranes Drinks has released a range of naturally light ciders that allow consumers to enjoy everything they would expect from a cider, but in a more waistband-friendly format
Budweiser goes green
Budweiser announces that its UK operations will now use 100% renewable electricity
A bit of help for crafty retailers
Costcutter is pushing its craft range
Mexcellent to drink at home
While shoppers may be stepping out on the town less, they are willing to travel further with their beer choices, creating a great opportunity for world beer brands
Small bottle but big sales
Disputing the wisdom that ‘bigger is better’, demand for alcohol miniatures has been rising steadily in recent years
Full flavour, no alcohol
With younger generations drinking less alcohol, research has found that consumers are now opting to drink non-alcoholic drinks at the beginning of a night out
Glen’s expands with flavours
Major NPD for stalwart Scottish spirit
Single malts are coming
Diageo has launched a new limited edition Johnnie Walker blend inspired by Game of Thrones
Stocking up wood be wise
A Perthshire-based distillery has launched what it claims is the first ever spirit made from botanicals sourced in local woodlands
Don’t overlook Burns potential
Burns is an opportunity to drive sales
Giving drinks a head start
BURNS night is an occasion heavily set in tradition, including the food and drink that is consumed
Skye is the limit
Misty Isle Vodka is the first vodka to be produced on the Isle of Skye, and is the newest addition to the portfolio of the Isle of Skye Distillers
Turning up the heat
American bourbon - and its sweeter flavour- have been growing in popularity
Gluten-free market expands
A Glasgow-based brewery has become the latest brand to try and appeal to the free-from market, by creating a certified gluten-free beer .
Borders brew making waves
Broughton Ales has made great progress since the brewery was snapped up in 2015 .
Beer-ing all for charity
Scottish beer brand McEwan’s has encouraged Irvine Welsh to bare all for a new campaign in support of Prostate Cancer UK .





























