Off-trade

PROMOTIONS are key to cider success according to figures from symbol group Nisa, which ushered in spring with a cider festival.

Premium bottles and cans on trend

MUP is here but what does it mean for retailers? Licensing expert Audrey Junner looks at potential pitfalls for stores

HEINEKEN has launched an alcohol-free version of its Old Mout cider. The new Berries & Cherries flavour is available now at £1.30 RRP.

BECAUSE they live and breathe social media, young adults demand instant gratification, says Mike Benton, head of snacking at Symington’s, the company behind Mug Shot, Naked Noodle and Naked Rice

RESPONDING to research that revealed that 43% of UK beer drinkers only drink bottled beer, AB InBev has unveiled a  bottle format for Bud Light

BRITISH festivals will have a distinct flavour of Magners Irish Cider this summer after the brand signed a partnership agreement with media and entertainment firm Global

CIDER brand Westons has extended its Rosie’s Pig range with the addition of a Raspberry Roller flavour

POT Noodle has added  a Tomatoey Mozzarella variety to its Pot Pasta range

MICROWAVE snack brand  Rustlers is rolling out its new All Day Breakfast Sausage Muffin from this  month

SHS Drinks extends RTD range with launch of WKD Mango Crush

SOME of the biggest wines in Scottish c-stores have come out on top in a global survey investigating the power of brands in the category.

GERMAN wine brand Black Tower has teamed up with Tough Mudder as the official wine partner of the assault course event.

Ahead of what could be massive upheaval in the Scottish drinks trade, Scottish Grocer examines which brands are doing best in stores. Using exclusive data provided by market research firm Nielsen, our guide to the most valuable Scottish off-trade brands aims to provide retailers with hard numbers to help them make the decision of what to put on shelves.

BLENDED whisky brand Whyte & Mackay is the new sponsor of the Glasgow International Comedy Festival

POETRY lovers who don’t have a taste for Scotland’s national drink – or the nation’s bard – are being offered an alternative this year