Drynks Unlimited is initially launching its Smashed range through JW Filshill. The range comprises five products in four-pack 330ml cans – Lager, Pale Ale, Citrus Lager, Apple Cider, and Berry Cider. Both Smashed Pale Ale and Smashed Lager are also available in a 660ml sharing bottle.
Richard Clark, founder and MD of Drynks Unlimited said: “We’re excited to be working with the team at JW Filshill who have huge experience and reach in Scotland and the global drinks market.”
Chris Miller, commercial director at JW Filshill said: “We’ve seen real growth in the low and no alcohol category in the last 18 months, so we’re pleased to add the Smashed brand to our portfolio. Smashed Pale Ale and Lager are great-tasting 0% drinks and we think they’ll be incredibly popular with our retailers and their shoppers.”