Pack hits back of the net

BUDWEISER has kicked off its Premier League Competition with an on-pack promotion to celebrate the return of top-flight football in England.

The promotional activity comprises an on-pack competition offering consumers the chance to win Domino’s vouchers, Perfect Draft machines – which allow consumers to pour a pint at home, or signed football shirts from the team of their choice.

To enter, consumers are invited to upload a photo of their Budweiser or Budweiser Zero can or bottle to a competition website.

Limited edition competition packs are available now and feature the Premier League trophy and logo. These designs replace original Budweiser packs for selected SKUs until May 2021.

Elise Dickinson, marketing manager at Budweiser, said: “As football fans ourselves, we’re hugely excited for the return of the Premier League. We know the off-trade has seen a significant increase in demand during lockdown and we want to help our customers continue this momentum.”