Lambrini’s coming home with party promotion
Accolade Wines is set to bring the ’brini to parties this winter season with a new competition for the Lambrini brand.
Buds for the football
Budweiser has kicked off its new limited-edition FIFA World Cup packs across its entire line of beers.
Stores ‘will be on to a winner’
Convenience store bosses can look forward to a big rise in beer sales during the World Cup, reckons Budweiser.
Kopparberg cans are sporting a new look
Sweden has a new kit for World Cup 2022 and Swedish cider brand Kopparberg has unveiled a new look, too.
Double the reason to celebrate
Herbal spirit maker Jägermeister thinks the fact that the World Cup is taking place so close to Christmas provides retailers with an even stronger sales opportunity.
Corona RTDs sail into store
Mexican beer brand Corona has entered the hard seltzer category, adding some tropical flavour to c-store chillers.
Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
A Passion for Cîroc
Leading super-premium vodka Cîroc has launched a limited-edition Passion variant to capitalise on the increasingly popular flavoured spirits category.
Duo launch with double
Scotch whisky brand Ferg & Harris has launched into the UK market with two exclusive 12-year-old expressions.
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
Continental union
Holyrood Distillery has brought together three non-traditional rum producing countries in the launch of its new blended rum.
Take stock of festive spirits
Convenience retailers can boost their alcohol sales by stocking trending spirits as gifts and a range of celebratory drinks, Diageo has said.
Parking up for the third time
Orkney-based distillery Highland Park has launched the latest whisky in its award-winning Cask Strength series.
Eco efforts are bearing fruit for Accolade Wines
Australian wine supplier Accolade Wines has been on a sustainability journey for some time now and isn’t showing signs of slowing down with the launch of it's carbon-neutral wine brand.
White Claw brings Hard Seltzer into the hands of clubbers
Hard seltzer brand White Claw is going out on the town this winter, in a bid to bolster brand awareness among clubbers.
Vibrant new VK packaging
RTD brand VK has a bold new look launched in time for the return of students to campuses across the country.
