Summer berry
Ribena has launched a new squash variant into the wholesale channel.
Fruity new rums
Dead Man’s Fingers has expanded its rum range with the roll out of four new flavours.
The new flavoured rums are: Lime, Raspberry, Passionfruit and Hazelnut Rum.
Enjoy Bagels with friends
Bagel brand New York Bakery Co. has launched a new on-pack promotion in partnership with US comedy Friends.
A racey promotion
Monster Energy is the subject of a new promotion giving gaming enthusiasts the chance to win a Monster-branded racing simulator.
Something to chew on
Mentos has branched out with the launch of a new chewing gum range.
Distribution deal is piping hot
Scandinavian Tobacco Group (STG) has signed a UK distribution agreement that will bolster its pipe tobacco portfolio in the UK.
Fruitball Cup 2020
Del Monte is looking to give consumers a taste of live sport with its latest marketing campaign.
Biscuits get VIP treatment
Pladis has expanded its McVitie’s biscuit brand with the launch of a new range: McVitie’s Very Important Biscuits – V.I.Bs.
Peanut butter media blitz
Peanut Butter brand Skippy is going on a marketing blitz, representing a £1.5m investment in the brand.
Pack proclaims snacks sin free
Range revamp for Metcalfe’s packs
Staying home is big business
Brands weigh in on lockdown trends and their effects on the big night in
Pack refresh from JTI
NICOTINE pouch brand Nordic Spirit has a new look, as well as a new flavour
A summer sampling blitz for RTD
Coca-Cola European Partners (CCEP) has been delivering boxes of Costa Coffee cans to consumers across the UK as part of a summer sampling campaign
Citrus flavour for WKD
WKD has added some citrus flavour to its range with the launch of its latest RTD
Fragrance to divide opinion
An unlikely marriage has hit shelves in the UK with Lynx teaming up with Marmite to launch a new fragrance that’s sure to split opinion
Irn Bru fan ads on the telly
AG BARR has revealed the five winners of its’ Irn-Bru Gets You Famous’ competition, with each contestant’s home-made advert airing during Alan Call’s Epic Gameshow on STV
