The right time to reassess the range
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
Cocktail cans are hitting the spot
CONSUMER habits that emerged during the pandemic have helped to drive sales for RTD brands, but now retailers will be looking to consolidate those gains in the post-lockdown landscape.
Rolling out a reusable barbecue
RECTELLA International has launched its first Reusable Instant barbecue under its Bar-Be-Quick brand.
Seltzers soaring with Millennials
LOW and no alcohol options appear to be gaining ground in the on and off trades, with RTDs and hard seltzers being no exception.
American flavour for young adults
Red Star Brands has big plans for Four Loko
AMERICAN import Four Loko relaunched in the UK last year, in a bid to shake up...
Five million for FareShare
AIRDRIE-based Albert Barlett has redistributed the equivalent of five million meals through its partnership with FareShare.
Score with Glen’s
Consumers are in with a chance of winning a footballer’s wage through the latest Glen’s Vodka’s promotion.
Fairy flipped on its head
Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Sweet stock competition
Swizzels has launched a new competition offering retailers the chance to score £100 worth of free stock.
A new Dug in the window
Bestway has brought what’s claimed to be the world’s only potato plant-based milk to the convenience channel.
Absolut mixes it up
Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
It’s a cat’s life for Nestle
If everybody wants to be a cat, then the latest Nestlé Purina campaign for Felix should hit the mark.
A century of waiting
Halewood Artisinal Spirits has released the first single malt whisky to be produced in Edinburgh for almost 100 years.
Slimming the Rubicon
Health is at the heart of the latest new format launch for the Rubicon brand.
St Patrick’s Day push
Pernod Ricard has launched a new Jameson Irish Whiskey campaign in time for St Patrick’s Day, on 17 March.
It’s a double for MOMA
MOMA has launched two new oat drink SKUs in Waitrose, with further listings in Ocado and Morrisons on the schedule.
