WEETABIX has launched Weetos Orange Chocolatey Hoops in a bid to tap into demand for orange flavoured chocolate.
The new variant is available across grocery, convenience and wholesale channels in 420g packs at £3.29 RRP.
Weetos Orange Chocolatey Hoops is also compliant with forthcoming rules on high fat, sugar and salt products.
Alastair Porter, marketing controller for Weetabix Food Company, said: “Choc orange flavours are everywhere you look except in tasty cereals, so we’re excited to be bringing this on-trend taste to the category.”
