A CHEWING gum made without using plastic has rebranded, in a bid to catch consumers’ attention.
Milliways offers shoppers a plant-based alternative to mainstream gums – which are often made from plastic.
As part of its rebrand, Milliways has a new-look pack and revamped website. Milliways packaging also highlights the plastic-free nature of the brand in a prominent position.
The Milliways core range comprises three flavours and is available priced at £1 RRP for a pack of 10 pieces. Each variant is sugar free, gluten free, aspartame free and suitable for vegans.