ENERGY without the calories is core to the pitch for the latest piece of Relentless NPD.
CCEP has launched a new Relentless Zero Sugar range, comprising two flavours: Peach and Raspberry.
Both are available in 500ml plain packs, or price marked.
CCEP is supporting the launch through its wider Relentless #WithoutLimits marketing campaign.
The campaign includes digital, PR and influencer activity, as well as in-store work.
Martin Attock vice president of commercial development at CCEP, said: “Our energy drinks portfolio has fuelled the category’s growth over the past 12 months and we’ve continued to excite energy drinkers with new flavours and innovations.
“The new Relentless Zero Sugar flavours will bolster our zero sugar offer which includes Monster Ultra, the number one zero sugar energy drink in GB, and help retailers capitalise on the increased demand for energy drinks without sugar.
“We’re confident these new flavours and bold packaging designs will bring excitement to the energy fixture and drive sales, we’re urging retailers to get stocked up.”