The ring of fire

Rings of fire: Spicy NPD from Tayto.

TAYTO has spiced things up with the latest Golden Wonder Ringos launch.

Spicy Thai Ringos joins the range, in a 55g £1 PMP sharing bag and a 6x12g pack, priced at an RRP of £1.25.

Tayto said the new launch will tap into growing consumer demand for spicy flavours. The launch also coincides with a strong selling period for Golden Wonder’s £1 PMP range in Scottish symbols and independents: IRI Market Advantage reported 49.2% value sales growth for the 12-weeks to 15 January.

Matt Smith, marketing director at Tayto, said: “With a real spicy kick and less than 100 calories per serving like the rest of the Ringos range, Spicy Thai delivers on Golden Wonder’s brand promise of ‘more punch per crunch’.”