Pack refresh for breakfast

Weetabix on the go

WEETABIX On The Go has a new look thanks to a bottle redesign for the breakfast brand.

The new packs see Weetabix On The Go shift into a clear PET bottle made from 30% recycled plastic.

Emma Varlow, general manager for Weetabix On The Go said: “Like many food manufacturers, we’re on a journey to improve our sustainability credentials. We’ve been exploring this option for a while, and 18 months ago, we decided to upweight our efforts to making a fully all-in-one recyclable bottle.

“Our main priority was food safety and ensuring that consumers can always enjoy the high-quality products they expect from us.”