Driving children’s imagination with Stabilo Paw Patrol range
GERMAN stationary brand Stabilo has unveiled its new range of pens inspired by the hit children’s TV show Paw Patrol.
Aiming to drive young children’s imagination through the collection, the range consists of a range of colouring pens and highlighters across the new Stabilo Woody 3 in 1, Stabilo Boss Mini, Stabilo Cappi, Stabilo Scribbi, Stabilo Power and Power Max, Stabilo Trio A-Z along with an exclusive colouring pencil that has been made specially for the set.
Additionally, the Stabilo Cappi felt-tip pen set comes with a cap ring that can be used to collect the pens together from the caps and prevent them from being lost. The full range includes a special hanging batch that can be attached to the Cappi ring.
Packs also feature characters from the show in the design to help draw the attention of shoppers and improve stand out on the shelf.
Through this broad product offer and the popularity of the show, Stabilo aims to strengthen its visibility with families with younger children in the nursery age-group and create impulse opportunities across point of sale and online.
The launch will also be supported across key seasonal periods such as Advent, Christmas, Easter and other gifting opportunities throughout the year.
The Stabilo x Paw Patrol range will be available from October across selected stores, with plans to expand further on the line-up already in development.
Daniel Galle, head of commercial management at Stabilo, said: “Paw Patrol stands for teamwork, courage and positive adventures, values that fit beautifully with Stabilo’s mission to encourage children’s creativity from an early age.
“With this cooperation, we are creating a premium colouring assortment that inspires children emotionally, supports creative confidence and gives parents a trusted choice for meaningful everyday play.”
