Seeking a clean growth across the kitchen countertops
HOUSEHOLD cleaning brand Oven Pride has unveiled a major revamp across its entire range featuring a refreshed brand identity and a trio of new products.
Aiming to enter a new phase of growth for the brand, Oven Pride has relaunched its entire cleaning range and sees its original Oven Pride Deep Cleaner product updated with a more modern box design while still nodding to its distinctive orange colour scheme that has made it a household staple for decades.
Outside of the oven, the range has expanded to help clean up the entire kitchen. Oven Pride has launched three new trigger spray products with Kitchen Pride Multi-purpose Spray, Fridge Pride Spray and Hob Pride Spray.
Parent firm McBride has said this move will broaden Oven Pride’s relevance with consumers across the household cleaning market and position the brand as a more complete cleaning solution, rather than a single-use, occasional product.
Additionally, McBride said the new launch will form part of its broader transformation strategy which will see it focus and invest more into its owned brand.
To help support this next phase of growth for the Oven Pride brand, the range will benefit from a comprehensive marketing push including its first TV advertising campaign in over ten years. This will air later in the year and will be complemented by continued innovation from the brand including further new product developments that are set to extend the range and strengthen Oven Pride’s presence across the category.
Pavan Chandra, marketing strategy and implementation lead at McBride, said: “Oven Pride has built strong recognition as a trusted solution for tackling tough oven cleaning jobs, but we see a clear opportunity to take that credibility further across the kitchen and outdoor cooking category.
“This relaunch is about modernising the brand while staying true to what consumers already love: its effectiveness and recognisability. At the same time, the introduction of new formats allows us to expand usage occasions and drive incremental growth for both the brand and the category.
“As part of McBride’s wider strategy, we are increasing our investment behind brands like Oven Pride to unlock their full potential through innovation, stronger marketing support and a more cohesive brand experience across the range.”
