Campaign to feel good with Yakult giveaway
Yakult has launched a new on-pack giveaway as part of its ‘Feel Good Mission’ giving consumers the chance to win from seven luxury breaks.
Spreading value with price marks
Price-marked packs are performing particularly well across butter and spreads brands.
Veggie fry on the up
MORE consumers than ever are watching the amount of meat they eat, providing a chance for meat-free options to flourish at breakfast time.
Clear caps for green milk
ALDI has removed coloured milk caps across its milk bottles in a bid to improve the recyclability of its products.
Kefir is here in a bottle pack
YEO Valley has expanded its Kefir range with the launch of a new drinkable pack format.
Shakes for sampling
SELF-serve milkshake brand F’real has been distributing sample packs to stockings in the convenience channel in a bid to drive consumer engagement.
Branded flavoured milk steams ahead
PREMIUMISATION is a watchword in flavoured milks at the moment as shoppers seek out branded options in the chiller.
Sustainable goats milk
CHESHIRE-based dairy brand Delamere Dairy has relaunched its goats milk in a new packaging format.
Plant power in the freezer
Birds Eye has relaunched its meat-free brand Green Cuisine, and it’s backing the plant-based range with a new advertising campaign.
Scooping more online distribution
Aberdeenshire ice cream maker Mackie’s has expanded its digital presence through a new listing with Donald Russell.
NPD taps into current trends
For many students leaving home, cooking dinner all by themselves could be one of the most daunting tasks of the academic year.
Value on the pack
Starting university can be an expensive prospect at the best of times, but as the cost-of-living crisis bites, this year’s new students will likely be seeking value wherever they can find it.
Two more from Dole
Dole Sunshine Company has added two new variants to its range of fruit cups.
Hydrating challenge
Highland Spring has challenged consumers to drink 10 glasses of water for 10 days, championing its 5-litre hydration pack in the process.
Ginsters duo in the chiller
GINSTERS has added two new SKUs to its range in time for the summer holidays.
Pushing on with plant based
YOPLAIT has been focusing on plant-based innovation, as the brand expands it dairy-free offer in response to growing demand.
