Market News | Dr. Reddy’s, KP Snacks, Häagen-Dazs, Beefeater

We highlight new products that Scottish c-store retailers might want to stock

1. Dr. Reddy’s Laboratories Histallay

Dr. Reddy's Laboratories has launched the over-the-counter Histallay allergy medicine.
Dr. Reddy’s Laboratories has launched the over-the-counter Histallay allergy medicine.

MEDICATION firm Dr. Reddy’s Laboratories has launched a new addition to its over-the-counter (OTC) range with its new allergy medicine Histallay.

The new Histallay medication aims to counter the hayfever season by making use of the pharmaceutical ingredient fexofenadine hydrochloride – an antihistamine medication that works to fight off hayfever symptoms.

Fexofenadine has only recently been made available for OTC purchase as the drug was initially prescription only. Now consumers can have direct access to the medicine via their pharmacist or in stores.

Kristine Oberte, country head UK of Dr. Reddy’s Laboratories, said: “Our expertise in the allergy sector has already allowed us to become a leader in the UK’s prescription fexofenadine market.

“By making Histallay available OTC, we enable allergy sufferers to get faster access to treatment and better control over their symptoms since early treatment is key.”

2. KP Snacks Nik Naks Rib ‘N’ Saucy grab bag

The new KP Snacks Nik Naks Rib 'N' Saucy grab bag.
The new KP Snacks Nik Naks Rib ‘N’ Saucy grab bag.

KP Snacks has expanded its 45g grab bag range with the addition of its Nik Naks Rib ‘N’ Saucy variant to the larger format selection.

The new launch combines the brand’s second most popular flavour with the larger grab bag format, which KP said continues to perform well across the convenience and impulse markets in particular.

Matt Collins, trading director at KP Snacks, said: “We are thrilled to be launching Rib ‘N’ Saucy in a grab bag format, expanding the Nik Naks range, which is one of our fastest-growing brands and our number one everyday value brand.”

3. Häagan-Dazs ice cream bites

The Häagen-Dazs Salted Caramel Bites.
The Häagen-Dazs Salted Caramel Bites.

PREMIUM ice cream brand Häagen-Dazs has launched into the snacking format with new ice cream bites.

Coming in Salted Caramel Bites and Chocolate Bites variants, the new bite-size ice cream treats come in boxes of eight and are currently available in Morrisons stores.

Plans are in place to roll out to other supermarkets in March.

Nicole Whelan, head of Häagen-Dazs UK, said: “We’re thrilled to launch a totally new format, expanding our portfolio of pints, mini-cups and sticks with a new bite-sized moment of pleasure that can be enjoyed at any time of the day, week or year.

“We’re confident they will fly off the freezer shelves.”

4. Beefeater 24

The new-look beefeater 24 gin.
The new-look beefeater 24 gin.

GIN brand Beefeater aims to celebrate the energetic lifestyle of London living with its new look for Beefeater 24.

Maintaining its bold red glass, Pernod Ricard – the firm behind Beefeater – said the new look encapsulates the 24-hour energy of London with a striking design to help imrpove standout on shelf.

Further to this, Pernod has improved the brand’s sustainability credentials through its new look as the spirits giant said it has reduced plastic usage by 90%, used 30% less aluminium and 22% less glass, when compared to the previous 700ml bottle.

The label on each bottle has also been slashed at an angle to help represent the 24 hour steeping process that the botanicals go through in the process of making the gin.