Tag: Pernod Ricard
It’s a premium opportunity
Pernod Ricard’s Chris Shead talks spirits
Putting passion into cocktails
RUM based liqueur Malibu has added a passion fruit flavour in time for summer.
Scotmid boss on top form
SOME of the brightest stars in convenience retailing were out in force for the Scottish Grocer Awards 2018.
Speyside first
PERNOD Ricard has brought Speyside distillery Glen Keith into its ‘Expertly Selected Whiskies’ range, making the malt available at an affordable price.
A proud promotional film
SWEDISH vodka brand Absolut joined in celebrations for Pride in the UK with the launch of a new film to coincide with the release...
Vodka brands choose the rainbow
Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...
Playing the premium
SPIRITS and wine brands owner has been urging retailers to carry a wide selection of premium wines and spirits and stock up early to grab...
Trading up for a sharing season
Make sure you don’t leave it too late to stock up on festive drinks, that’s the advice from Pernod Ricard.
Channel director Impulse James Middleton...
New look for the new year
Gift packs regularly appear ahead of the festive season, but as 2015 draws to a close the limited editions have been joined on the...
Hot sales with rosé
Wines and spirits giant Pernod Ricard UK reckons retailers could make the most of summer alcohol sales opportunities this year by highlighting seasonal events and...
Express service – Vodka update
HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
