Beefeater goes purple


PERNOD Ricard has added some more colour to the Beefeater gin range with the roll out of Beefeater Blackberry.

The new gin boasts British bramble fruit flavours, with a liquid that Pernod Ricard has described as “soft violet” in colour.

The 37.5% ABV gin is initially rolling out as a 12-month Tesco exclusive, priced at £18.99 RRP.

A spokesperson for Pernod Ricard said: “Purple gins are gathering huge momentum and are now the third fastest growing flavoured gin in the UK.”