Tag: Pernod Ricard
Value focus for Beefeater
Pernod Ricard has put value front and centre with its latest Beefeater launch
Winter warmer from Speyside
Speyside whisky distillery The Glenlivet has added some warmth to its range of single-malts with the launch of a new rum-finished expression.
Rosé gets a new look
Pernod Ricard has refreshed its Campo Viejo wine range with the roll out of a new pack design for its Rosé variant
Price-marking wine
Pernod Ricard has launched a new price-marked pack format for its Campo Viejo Rioja Tempranillo
A passion for flavour
Pernod Ricard has launched Absolut Passionfruit available in a 70cl format
Pink makes glasses clink
PERNOD Ricard alcohol-free spirits brand Ceder Rose has a new flavour that’s fit for the summer
Christmas all wrapped up
With modern consumers increasingly in a hurry, having a ready-made Christmas gift is undeniably appealing.
Advert pushes the boundaries
The Glenlivet challenges stereotypes
Getting into spirits this Christmas
“This Christmas is likely to be the third in a row dominated by gin, and the average outlet now stocks on average eight different types: two standard, three premium and three super premium. ”
Beefeater goes purple
Pernod Ricard has added some more colour to the Beefeater gin range with the roll out of Beefeater Blackberry
Pernod Ricard’s Chris Shead talks premium spirits in the off trade
C-stores are ‘missing a trick’
Absolutly fruity
Rhubarb flavoured vodka launches .
Looking ship shape
SAILING onto shelves with a new look, Lamb’s Navy Rum has been given a facelift as parent firm Pernod Ricard seeks to reposition the brand as the ‘go-to spiced rum’ for all occasions.
Now let the adverts be gin
The campaign aims to raise awareness of Plymouth Gin among its target audience of 30-45 year-old consumers
Rum pa-pum-pum
Malibu has released a limited edition festive bottle to encourage consumers to pick it up over Christmas
Wrap up sales with premium
Pernod Ricard says premium spirits are essential to strong festive sales
