Now let the adverts be gin

PERNOD Ricard has launched a new TV sponsorship campaign to support its Plymouth Gin brand.

The gin will be the sponsor of UKTV’s ‘Captivating Moments’ programming, which includes 823 hours of programming across shows like Sherlock, Cops UK, Escape to the Country and Murdoch Mysteries.

The campaign aims to raise awareness of Plymouth Gin among its target audience of  30-45 year-old consumers.