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Wednesday, August 17, 2022
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Tag: Pernod Ricard

Malibu summer campaign

Raising spirits

Pernod Ricard is inviting consumers to keep the summer alive all year round, through the latest campaign for Malibu.
Landscape photograph of Tormore distillery

Changing of the guard at Tormore

THE Tormore distillery and brand is set to change hands, following a deal between Elixir Distillers and Pernod Ricard.
Campo Viejo Campaign

Uncorking marketing spend

PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Absolut range refresh

Absolut mixes it up

Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
Jameson house party advert

St Patrick’s Day push

Pernod Ricard has launched a new Jameson Irish Whiskey campaign in time for St Patrick’s Day, on 17 March.
Industry leaders offered insight at the COP26 fringe event held in Glasgow.

Drinks firms act on CO2

CCEP and Pernod Ricard talk about emissions.

Cracking the code

CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.
Jameson Orange

Fruity twist on a classic

Jameson gets orange treatment PERNOD Ricard has added an orange twist to its Irish whiskey brand Jameson. Jameson Orange is a flavoured spirit drink comprising Jameson’s...

Malibu brings people together

PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu. Running across social media platforms,...
Leaps and Bounds Wine

A wine’s best friend

CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK. Dogs are front and centre on the packaging for Leaps...

Banks move for Pernod

PERNOD Ricard UK has appointed Leanne Banks as marketing director to lead its marketing and digital transformation.
Absolut watermelon

Absolut adds some fruit

SUMMER is edging closer every day, and to get consumers in the mood Pernod Ricard has launched a new watermelon variant to its Absolut brand.
Havana Club cuban spiced rum

Spicing up Havana Club

PERNOD Ricard has been spicing things up through an NPD first for its Havana Club rum brand.
Beefeater’s ‘Spirit of London’ multi-channel campagin

Beefeater red carpet roll out

Multi-million pound drive and eco-friendly new pack for brand

A peachy new Beefeater SKU

Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant

Bring a bit of Ireland home

Consumers may not be able to embrace all things Irish down their local pub this St Patrick’s Day, but that surely creates an opportunity for Scotland’s convenience retailers