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Tag: Pernod Ricard

Pernod boxes up for Christmas

Pernod Ricard launches the first bag-in-box format in its portfolio with Spanish wine brand Campo Viejo's new Winemakers' Blend bag-in-box.
Pernod Ricard has five spirit suggestions to stock for the festive season this year.

Pernod Ricard’s spirited choices for Christmas

Pernod Ricard believes its Absolut Vodka, Malfy gin, Malibu rum, Altos tequila and Jameson Irish Whisky will be key for consumers either as Christmas presents or for festive party cocktails.

Havana Club embraces new Faces

Pernod Ricard has unveiled the new limited edition bottle design for its Havana Club 7 rum in partnership with fashion brand Places+Faces.

Malibu swaps around the flavours

Strawberry takes over in the latest launch for the Malibu brand from Pernod Ricard as the firm swaps out traditional coconut for a fresh and fruity take.

Pernod Ricard brings mixed up sauce for dinners

Pernod Ricard has teamed up with sauce firm Heinz to mix up consumers' dinners with the launch a new Absolut vodka tomato pasta sauce.
The limited-edition Absolut vodka bottle.

Pernod Ricard launch Absolut limited edition

The Absolut Vodka brand, owned by Pernod Ricard, has revealed a classy new limited-edition bottle.

Off-trade Christmas crowd-pleasers

Off-sales experts at Pernod Ricard are predicting the biggest Christmas ever as friends get back together for a festive football season.

Colourful pack can turn heads

Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
Beefeater gin

Turning heads with a red gin

PERNOD Ricard has added some more colour to its Beefeater portfolio through the launch of a rhubarb and cranberry infused expression.
Malibu summer campaign

Raising spirits

Pernod Ricard is inviting consumers to keep the summer alive all year round, through the latest campaign for Malibu.
Landscape photograph of Tormore distillery

Changing of the guard at Tormore

THE Tormore distillery and brand is set to change hands, following a deal between Elixir Distillers and Pernod Ricard.
Campo Viejo Campaign

Uncorking marketing spend

PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Absolut range refresh

Absolut mixes it up

Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
Jameson house party advert

St Patrick’s Day push

Pernod Ricard has launched a new Jameson Irish Whiskey campaign in time for St Patrick’s Day, on 17 March.
Industry leaders offered insight at the COP26 fringe event held in Glasgow.

Drinks firms act on CO2

CCEP and Pernod Ricard talk about emissions.

Cracking the code

CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.