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Tuesday, September 28, 2021
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Tag: Pernod Ricard

Jameson Orange

Fruity twist on a classic

Jameson gets orange treatment PERNOD Ricard has added an orange twist to its Irish whiskey brand Jameson. Jameson Orange is a flavoured spirit drink comprising Jameson’s...

Malibu brings people together

PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu. Running across social media platforms,...
Leaps and Bounds Wine

A wine’s best friend

CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK. Dogs are front and centre on the packaging for Leaps...

Banks move for Pernod

PERNOD Ricard UK has appointed Leanne Banks as marketing director to lead its marketing and digital transformation.
Absolut watermelon

Absolut adds some fruit

SUMMER is edging closer every day, and to get consumers in the mood Pernod Ricard has launched a new watermelon variant to its Absolut brand.
Havana Club cuban spiced rum

Spicing up Havana Club

PERNOD Ricard has been spicing things up through an NPD first for its Havana Club rum brand.
Beefeater’s ‘Spirit of London’ multi-channel campagin

Beefeater red carpet roll out

Multi-million pound drive and eco-friendly new pack for brand

A peachy new Beefeater SKU

Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant

Bring a bit of Ireland home

Consumers may not be able to embrace all things Irish down their local pub this St Patrick’s Day, but that surely creates an opportunity for Scotland’s convenience retailers

Facelift for Beefeater

Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack

Vodka in paper

Vodka brand Absolut has swapped out glass for paper with the launch of a new prototype bottle
Pernod Ricard brands

Premium can be local hero

Gifting is one of the main reasons for spirits purchases in December, with 48% of people purchasing alcohol as a gift last Christmas, according to Pernod Ricard.
Covid closure sign on business

Covid-19 puts c-stores at centre of celebrations

With the hospitality sector either closed or severely restricted, Christmas 2020 looks like it’s going to be a carry-out affair and Scotland’s convenience retailers are well placed to meet demand
Beefeater Gin bottles

Value focus for Beefeater

Pernod Ricard has put value front and centre with its latest Beefeater launch
Glenlivet Caribbean Reserve

Winter warmer from Speyside

Speyside whisky distillery The Glenlivet has added some warmth to its range of single-malts with the launch of a new rum-finished expression.

Rosé gets a new look

Pernod Ricard has refreshed its Campo Viejo wine range with the roll out of a new pack design for its Rosé variant

AG Barr Popover Sept/Oct 21