Tag: Pernod Ricard

Now let the adverts be gin

The campaign aims to raise awareness of Plymouth Gin among its target audience of  30-45 year-old consumers

Rum pa-pum-pum

Malibu has released a limited edition festive bottle to encourage consumers to pick it up over Christmas

Wrap up sales with premium

Pernod Ricard says premium spirits are essential to strong festive sales

It’s a premium opportunity

Pernod Ricard’s Chris Shead talks spirits

Putting passion into cocktails

RUM based liqueur Malibu has added a passion fruit flavour in time for summer.

Scotmid boss on top form

SOME of the brightest stars in convenience retailing were out in force for the Scottish Grocer Awards 2018.

Speyside first

PERNOD Ricard has brought Speyside distillery Glen Keith into its ‘Expertly Selected Whiskies’ range, making the malt available at an affordable price.

A proud promotional film

SWEDISH vodka brand Absolut joined in celebrations for Pride in the UK with the launch of a new film to coincide with the release...

Vodka brands choose the rainbow

Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...

Playing the premium

SPIRITS and wine brands owner has been urging retailers to carry a wide selection of premium wines and spirits and stock up early to grab...

Trading up for a sharing season

Make sure you don’t leave it too late to stock up on festive drinks, that’s the advice from Pernod Ricard. Channel director Impulse James Middleton...

New look for the new year

Gift packs regularly appear ahead of the festive season, but as 2015 draws to a close the limited editions have been joined on the...

Hot sales with rosé

Wines and spirits giant Pernod Ricard UK reckons retailers could make the most of summer alcohol sales opportunities this year by highlighting seasonal events and...
Smirnoff has added to its flavoured range with the launch of coffee-flavoured Espresso Smirnoff. Absolut vodka has launched a PMP on its 50cl size. Valt, the single malt vodka, is to appear in Sainsbury’s stores in Scotland.

Express service – Vodka update

HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
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