Tag: Merrydown
A big year for Merrydown
The last year has been a tough one for some cider brands in Scotland, but for SHS Drinks things are going as well as could be hoped north of the border.
New thirst for glass apple
Range extended to three
Adding winter to core sales?
FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers.
“The Christmas season constitutes a full...
Can-do attitude
In 2015, the word ‘cider’ means an awful lot of different things. In the UK market as a whole, it describes a category that appears...
Merrily making a meal of cider
FOOD matching will be a priority for Merrydown promotion in 2015.
Debs Carter, marketing director alcohol at SHS Drinks, said: “Cider and food matching represents...
Winter cooler
CIDER may often do well in summer but the cider firms are keen to extend sales in spring, autumn and winter too.
• Swedish cider Kopparberg...
Cider rolls out fox label
MERRYDOWN is rolling out the new foxy packaging used on its two newest launches to the rest of the range.
Following what it says is...
Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
In with the new – Companies in cider bottle revamp
THE pace of cider and cider-related product development shows no sign of slowing. Drinks giant Diageo has made its move on the cider sector...
Apples are not the only fruit
MODERN flavoured ciders are attracting new customers to a traditional summer drink.
They have grown 131% in the off-trade over the last year according to...
