Mondelēz unveils trio of NPD for confectionery brands
CONFECTIONERY giant Mondelēz International has expanded its sugar confectionery range with the new Maynards Bassetts Tropical Fruit Mix, Sour Patch Kids Paradise Twist and Sour Patch Kids Peach.
The trio are said to tap into consumer demand for more exotic candy flavours and are a great opportunity for retailers to appeal to a wider audience.
Maynards Bassetts Tropical Fruit Mix is an assortment of Pineapple, Mango, Peach, and Passionfruit flavours in tropical-themed shapes such as a turtle, fish, parrot, shell and starfish.
Made with real fruit juice and non-HFSS compliant, it is offered in a 115g format with an RRP of £1.25 or a 100g bag with a £1 RRP.
Meanwhile, the Sour Patch Kids Paradise Twist and Sour Patch Kids Peach NPDs follow the success of Sour Patch Kids Blue Raspberry in 2025 and looks to drive further flavour excitement in the category.
The former features the iconic Sour Patch Kids shape in a range of fun flavours and colours, including Mango, Watermelon, Pineapple and Tropical Mix-Up.
Sour Patch Kids Peach offers a vegan and Halal option to suit different dietary requirements and comes in playful peach shapes.
The formats are £1.40 RRP 120g bags or £1.25 RRP 105g packets. All three newcomers are available nationwide from this month, with Tropical Fruit Mix supported by Maynards Bassetts’ ‘Set The Juice Loose’ campaign until September.
Isabella Taylor, junior brand manager for candy at Mondelēz, said: “Maynards Bassetts and Sour Patch Kids continue to bring excitement and innovation to the confectionery aisle through bold flavours, playful formats and products that meet evolving shopper needs.
“With shoppers looking for more adventurous taste experiences, particularly in fruity and sour candy, the launches tap into the demand for exotic flavours while offering retailers trusted brands with strong growth momentum.”
