Cider rolls out fox label

MERRYDOWN is rolling out the new foxy packaging used on its two newest launches to the rest of the range.

MerrydownFollowing what it says is the success of Merrydown’s new Medium (6% ABV) and Blackcurrant (4% ABV) ciders, the company is rebranding its Vintage, Medium and Dry varieties, with the new livery on the 750ml glass bottles.
The company is also phasing out cans of Vintage and replacing them with Merrydown Medium in new-look 440ml cans.
The new packs, with pictures of a dancing fox playing a fiddle, were rolled out last month.