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Friday, May 27, 2022
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Tag: McVitie’s

Brits eat the most treats

BISCUITS are a UK national treasure, according to Pladis. And it says with more than 99% of households buying biscuits ever year, Britons have the...

A world of difference

Scottish Grocer speaks to three leading retailers to learn their approach to biscuits and cakes BISCUITS have become an everyday treat for Scots and recent...

Taking a bite at sharing sales

Cake bites aim to entice those seeking an evening at home SHARING is the name of the game for United Biscuits as it sets its...

Small households smaller baskets

SMALLER households and increased urban living combined with the ongoing pressure on household budgets have led to an increase in smaller basket shops, says...

Going mini with a laugh

AS part of its £20m Sweeet campaign, McVitie’s has launched Penguin Mini Biscuits in a multipack of penguin-shaped biscuits. The multipack has an RRP of...

Value on display

BISCUITS and cakes manufacturer Pladis has rolled out the next phase of its Convenience & Impulse (C&I) strategy, including two new channel-exclusive launches and...

An early start

The main festive sales period starts up to 12 weeks before the big day. How can retailers catch early shoppers? One in five biscuit purchasers...

Flapjacks get variety pack

Biscuit giant Pladis has announced the launch of a new variety bag pack for McVitie’s Hobnobs Flapjacks. Combining a selection of three variants – Oaty,...

Biscuit firms boxing clever

Boxed biscuits have long been marketed as festive gifts and giant brand McVitie’s has updated its festive boxes and tins for 2016. McVitie’s Snowglobe Tin...

Convenience strategy

Two channel-exclusive launches as biscuits giant ramps up its c-store programmes BISCUIT and cake giant Pladis  is ramping up activity in its convenience and impulse...

Biscuits set to pass go

BISCUITS and cakes manufacturers have been increasing activity on snack-sized packs and snack multipacks and on biscuit and cakes ‘to go’ packs as they...

Seize the chance with dedication

DEDICATED lunchbox bays filled with best-selling brands and handy packs can help grow sales. That’s the advice from Mondelez International. It says that over the...

Choice in the baking

HEALTHIER snacking is a priority for shoppers in 2016, says United Biscuits, and as a result it expects baked products to command an increasingly...

Warbies feels the brand love

BREAD and bakery brand Warburtons has been declared Britain’s most chosen brand for the fourth year in a row by retail market analyst Kantar...

A choice for any occasion

BISCUITS are bought more frequently and feature in more shopping baskets than any other snack food category according to United Biscuits – partly because,...

Extended treats marked personal

BISCUIT fans have the chance to get their names on their favourites this Christmas thanks to United Biscuits. Boxes of McVitie’s Victoria, Family Circle and...