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Friday, May 27, 2022
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Tag: McVitie’s

C-stores take the biscuit

CONVENIENCE store sales of price-marked biscuits are worth £37m a year according to figures quoted by Burton’s Biscuits. And it says sales grew 12%...
Warburtons

Bread brand is still the chosen one

THREE of the top five most frequently bought brands in the UK are bread. And Warburtons has topped the most chosen brand list for...

Biscuits for a busy life

UNITED Biscuits has relaunched its McVitie’s Breakfast range and added two new varieties. The new biscuit varieties, Oaty Breaks and Fruit & Oat Bakes,...
McVitie’s

Text to win prize toys

THE latest on-pack promotion on McVitie’s biscuits offers shoppers the chance to win a cuddly character from the firm’s Sweeet TV ads. Marketing director of...
McVities, Delichoc

Euro flavour comes to UK

UNITED Biscuits is bringing a taste of Europe to its UK biscuit range. McVitie’s DeliChoc is a thickly-coated Belgian chocolate biscuit with a crunch. The firm...
Warburtons

Warbies most wanted again

WARBURTONS has repeated its 2013 performance and has been named the UK’s most-chosen brand. Research group Kantar’s annual survey of international markets’ favourite fast-moving...
McVitie’s

UB switches on its masterbrand

UNITED Biscuits is reorganising its biscuit family by what it calls ‘masterbrands’ – McVitie’s for sweet biscuits and Jacob’s for savoury lines – in...

Tis the season to buy big brands

THE festive season is an opportunity for family get-togethers, outings, and blockbuster films on telly – all of which should present opportunities to boost...

Spooky snack attack

LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...
DIGESTIVE biscuits are the traditional base for a cheesecake.

Cheesecake takes the biscuit

DIGESTIVE biscuits are the traditional base for a cheesecake. Now McVitie’s has taken that association a step further, with its new creation, Cheesecake Creams. They consist...
BISCUITS and cakes firm United Biscuits reckons it’s giving retailers a patriotic boost in 2013 with the launch of its McVitie’s limited edition Celebration Tin.

Royal appointments – United biscuits

BISCUITS and cakes firm United Biscuits reckons it’s giving retailers a patriotic boost in 2013 with the launch of its McVitie’s limited edition Celebration...

McVitie’s drives its minis

JAFFA Cakes and Galaxy chocolate are the latest familiar names to get the mini muffin treatment. McVitie’s has shrunk and baked the essence of...