PLADIS has expanded its offer to independent retailers with the launch of a new price-marked pack.
Flipz Milk Chocolate is now available as a £1 PMP.
Pladis said it hopes the new pack will act as “independent retailers’ ticket to sales growth in the everyday treats category.”
The firm reckons the new pack will attract interest from the brand’s existing customers, while recruiting new shoppers looking for a bargain.
Jonathan Bull, head of McVitie’s commercial and seasonal brands at Pladis UK and Ireland said: “Flipz is one of our most exciting success stories in recent years.
“The brand is absolutely propelling growth in the category and in the impulse channel. It’s outpacing the rest of the growth in everyday treats at six times overall category sate.
“Sales of Flipz are up 57% in impulse, and our Flipz Milk Chocolate variant has been a particular hit in the channel. PMPs remain a sure-fire way of demonstrating value to shoppers and, in turn, driving sales. In fact, PMPs generate a third of the sales in the convenience channel,” he said.