New Flipz Strawberry Cheesecake combines salty Flipz pretzels with a strawberry cheesecake glaze.
The new flavour is available through wholesale channels in a 90g sharing pack priced at £1.50 RRP.
Jonathan Bull, head of McVitie’s commercial and seasonal brands at Pladis said: “Since introducing Flipz to UK consumers back in 2018, our shopper base has remained incredibly loyal – with a strong repeat purchase rate of over 30%.
“We can attribute the brand’s success to the uniqueness of its ‘swavoury’ flavour.
“In addition to the brand’s established shopper base, we want to help retailers drive incremental sales by encouraging new shoppers – especially younger consumers – to buy into Flipz.
“This is why we’re particularly passionate about innovation across the range and adding exciting flavour combinations to our core line-up.”