AS part of its £20m Sweeet campaign, McVitie’s has launched Penguin Mini Biscuits in a multipack of penguin-shaped biscuits.
The multipack has an RRP of £1.69 and includes six inner bags featuring new penguin characters and a selection of jokes.
They will be available from early January.
McVitie’s brand director Kerry Owens said: “McVitie’s Penguin is a well-established and well-loved family favourite so we are incredibly excited to introduce this new format to the market.
“The new biscuits allow us to bring chocolate-filled chuckles and liven up snacking.
“As the largest NPD for the brand for several years, we anticipate strong shopper demand to see it on shelf in-store.”