Tag: mars wrigley
PMP launch to build up trust
MARS Wrigley has been singing the praises of PMPs as an effective sales driver for both gum and confectionery.
Sharing is scaring
Covid restrictions made celebrating Halloween a challenge in 2020, but Victoria Gell, fruit confections brand director at Mars Wrigley, reckons retailers should prepare for a major uplift this year.
Sour summer sales forecast
Variety is what consumers are after, according to Mars Wrigley, and to meet that demand it has developed Skittle Giants Crazy Sours.
Countdown to summer is on
An action-packed summer of sport lies ahead, and for fans north of the border, the wait for the Scottish football team to qualify for a major tournament has been a long time coming.
Sharing the secret to success
A sharing focus is the key to big night in success, according to Jo Sinisgalli, senior brand manager for gifting at Mars Wrigley
Galaxy gets an orange twist
MARS Wrigley has added an orange twist to its Galaxy chocolate range.
Planning for profit
Unitas has expanded its Plan for Profit programme with the launch of new guides in partnership with PepsiCo and Mars Wrigley.
Reduced plastic packs coming soon
Mars Wrigley has stepped up its sustainable packaging programme, with narrower packs set to roll out in April
Seasonal fruit flavour
Orange is the flavour of the moment at Mars Wrigley, with the firm unveiling a range of chocolate SKUs with a citrus twist.
Consumers will turn to c-stores
Getting ready for a winter like no other
Not hanging for very long
MARS Wrigley has given consumers something to really sink their teeth into with the launch of a scaled-up Skittles variant
Not hanging for very long
Shoppers snapping up bagged confectionery at a rapid rate
Bunny hunt for Easter
MALTESERS will be appearing on Snapchat as part of a collaboration between Mars Wrigley and the social media app.
A sweet success in the new year
Make sure your confectionery offering shines in 2020 with this guidance from Mars Wrigley and Mondelez
A cultured new snack
Described as the firm’s ‘biggest fruity confectionery launch of 2019’, Mars Wrigley has unveiled Skittles Dips.
Mars backs Scottish stars
Mars Wrigley announced that its role as Official Partner of the Scottish men’s national team will now also extend to the national women’s and para-football teams .
