On-pack promo to win VIP trips to Wembley Stadium and cash prizes
AN action-packed summer of sport lies ahead, and for fans north of the border, the wait for the Scottish football team to qualify for a major tournament has been a long time coming.
With the Euros 2020 championship set to kick off this month, confectionery producer Mars Wrigley UK has launched a new on-pack promotion to get fans in the mood.
The Win2Gether promotion will run across a range of chocolate and fruity confectionery products, including Mars, Revels, Maltesers, Twix, Galaxy Ripple, Snickers, Starburst and Skittles.
The competition is offering football fans and a friend the chance of winning a raft of prizes, such as a VIP trip to Wembley Stadium, a meet and greet with a footballer and cash prizes of up to £1000.
Mars Wrigley is communicating the competition to consumers through a Snickers marketing campaign.
Brenna Mulholland of Mars Wrigley UK, said: “For the first time ever, Mars Wrigley UK will be sponsoring both the England and Scottish FA teams at the Euros, through an exciting upcoming Snickers campaign.
“We’re ready to get the ball rolling on the excitement and are thrilled to see consumers come together over quality games and treats.
“While rivalry may be fierce, the promotion this year means that everyone’s a winner, as the Win2Gether promotion means that consumers can win rewards for both themselves and a friend.
“We know that sports tournaments have mass appeal, uplift to the nation’s mood and are a major consumption moment.
“Alongside this, friends and family will be able to reunite in summer after a year of being apart, which will be a cause for celebration. As a result, retailers should ensure they’re ready to tap into the summer of sport, and the Win2Gether promotion is the perfect opportunity to score big.”
To enter, consumers must register the on-pack codes by 12 August on a dedicated competition website.