Tag: mars wrigley
Mars Wrigley reveals Easter line-up
Mars Wrigley has unveiled its line-up for the Easter season this year, with returning fan favourites and some new additions from across its range of brands.
Preparation breeds seasonal success
Confectionery still king at Halloween as shoppers stock up on seasonal treats early, ahead of a likely increase in children going door-to-door post Covid
Summer ballot could bear fruit
MARS Wrigley is offering consumers the chance to score a year’s supply of their favourite fruity Extra flavour.
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Innovation drives chocolate forward
AN increasing number of chocolate lovers prefer blondes, if category growth figures are to be believed.
Mars acts for Earth
MARS Wrigley has made significant steps in pursuit of its sustainability goals.
Healthy innovation
MARS Wrigley has launched healthier alternatives across four of its top brands, with the release of its new Triple Treat range.
Retailers bring the noise
MOVE over TRNSMT, GroceryAid is bringing headline acts and food and drink brands to Glasgow’s East End for the charity’s inaugural Checkout Scotland festival on 1 September.
Value in a price crisis
AS consumers face an economic squeeze, PMPs will come into their own.
Soft touch for Skittles
Mars Wrigley has broken new ground with the latest launch for its Skittles brand.
Novelty will not wear off
Mars Wrigley is ready for the final push towards Easter, with expanded distribution for some novelty treats and a host of classic shell eggs.
PMP launch to build up trust
MARS Wrigley has been singing the praises of PMPs as an effective sales driver for both gum and confectionery.
Sharing is scaring
Covid restrictions made celebrating Halloween a challenge in 2020, but Victoria Gell, fruit confections brand director at Mars Wrigley, reckons retailers should prepare for a major uplift this year.
Sour summer sales forecast
Variety is what consumers are after, according to Mars Wrigley, and to meet that demand it has developed Skittle Giants Crazy Sours.
Countdown to summer is on
An action-packed summer of sport lies ahead, and for fans north of the border, the wait for the Scottish football team to qualify for a major tournament has been a long time coming.
Sharing the secret to success
A sharing focus is the key to big night in success, according to Jo Sinisgalli, senior brand manager for gifting at Mars Wrigley
