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Saturday, January 22, 2022
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Tag: mars wrigley

Skittles and Extra Mints

PMP launch to build up trust

MARS Wrigley has been singing the praises of PMPs as an effective sales driver for both gum and confectionery.
Mars Wrigley Skittles and Starburst sharing bags

Sharing is scaring

Covid restrictions made celebrating Halloween a challenge in 2020, but Victoria Gell, fruit confections brand director at Mars Wrigley, reckons retailers should prepare for a major uplift this year.
Skittles Giants

Sour summer sales forecast

Variety is what consumers are after, according to Mars Wrigley, and to meet that demand it has developed Skittle Giants Crazy Sours.
Snickers Win2Gether

Countdown to summer is on

An action-packed summer of sport lies ahead, and for fans north of the border, the wait for the Scottish football team to qualify for a major tournament has been a long time coming.

Sharing the secret to success

A sharing focus is the key to big night in success, according to Jo Sinisgalli, senior brand manager for gifting at Mars Wrigley
Galaxy smooth orange

Galaxy gets an orange twist

MARS Wrigley has added an orange twist to its Galaxy chocolate range.
plan for profit

Planning for profit

Unitas has expanded its Plan for Profit programme with the launch of new guides in partnership with PepsiCo and Mars Wrigley.

Reduced plastic packs coming soon

Mars Wrigley has stepped up its sustainable packaging programme, with narrower packs set to roll out in April
Orange Galaxy and Maltesers

Seasonal fruit flavour

Orange is the flavour of the moment at Mars Wrigley, with the firm unveiling a range of chocolate SKUs with a citrus twist.

Consumers will turn to c-stores

Getting ready for a winter like no other

Not hanging for very long

MARS Wrigley has given consumers something to really sink their teeth into with the launch of a scaled-up Skittles variant

Not hanging for very long

Shoppers snapping up bagged confectionery at a rapid rate
Malteasers Chocolate Rabbit

Bunny hunt for Easter

MALTESERS will be appearing on Snapchat as part of a collaboration between Mars Wrigley and the social media app.
Starburst & Skittles new products

A sweet success in the new year

Make sure your confectionery offering shines in 2020 with this guidance from Mars Wrigley and Mondelez

A cultured new snack

Described as the firm’s ‘biggest fruity confectionery launch of 2019’, Mars Wrigley has unveiled Skittles Dips.

Mars backs Scottish stars

Mars Wrigley announced that its role as Official Partner of the Scottish men’s national team will now also extend to the national women’s and para-football teams .