Tag: KP Snacks
Tortilla chips on the telly
KP puts weight behind McCoy’s NPD
KP gets more PMP
KP Snacks has added new flavours to its popular PMP range, as demand for price-marked formats continues to grow
Television debut for Flavarings
KP Snacks has announced plans to invest £2m in marketing spend for its Hula Hoops Flavarings range .
KP Snacks push PMP packs
KP Snacks has been hitting the mark with its PMP portfolio, highlighting figures which show 57% of shoppers want to see the format in the crisp category
No place for complacency
McCoy’s biggest ever NPD comes during a period of major change for the brand
The price is right with PMP
Consumers welcome value for money
Just the bear neccesities
Snack brand Pom Bear has returned to TV screens with a new advert that emphasises its free-from credentials .
Toffee-kissed for Butterkist
KP Snacks has launched a new Grab Bag version of its Butterkist Toffee to appeal to consumers looking for popcorn in a single serve format
Summing up home choice
Figures reveal potential of snacks
Snapping up a crisp brand
INTERSNACK Group, the parent company of KP Snacks, has reached an agreement to acquire premium crisp producer Tyrrells, Inc and its brands.
An opportunity worth savouring
Sharing packs, cross-category promotion and NPD make for a solid evening snacking range.
Hotter Hoops
KP Snacks has launched Big Hoops Spicy Chilli, to meet what it sees as a growing trend of spicy flavours
Growing faster
ACCORDING to KP Snacks, a third of shoppers believe PMPs are cheaper and 57% look for a price mark on crisps and snacks.
Sweet and salty
SAVOURY and sweet combine in the latest release from KP Snacks
Creating bags more variety
THE snacking category rarely sits still for long. And this month sees a rush of new and renewed crisps, nuts and other snacks making their way onto shelves.
PMPs boost rate of sale
Marked packs are proving to be a big hit for a number of retailers
VALUE for money appeals to just about everyone, and there’s no...
