Snapping up a crisp brand

KP Snacks has bought Tyrrells

INTERSNACK Group, the parent company of KP Snacks, has reached an agreement to acquire premium crisp producer Tyrrells, Inc and its brands.

Intersnack purchased the firm from The Hershey Company for an undisclosed sum.

KP Snacks chief executive Mark Thorpe said: “Tyrrells is an iconic brand with a big personality that has performed well both in the UK and international markets. Subject to completion of the deal, we look forward to welcoming our new Tyrrells colleagues into the business.”