KP SNACKS has announced plans to invest £2m in marketing spend for its Hula Hoops Flavarings range.
Running from 4 March through to April, the campaign will showcase Flavarings through the brand’s first ever TV advert.
The light hearted 30-second advert takes inspiration from popular stunt and prank videos found on social media.
Kevin McNair, marketing director for Hula Hoops said: “With both the Hula Hoops brand and the sharing segment experiencing double-digit growth, we are confident this new campaign will resonate with snackers and drive sales at every level in the supply chain, from wholesalers to independents.”
Hula Hoops Flavarings are available in 8x90g cases for sharing bags and 12x55g case sizes for £1 Tangy Cheese PMPs.
