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Old Mout

­­Cider from the ends of the earth

Merrydown

Cider rolls out fox label

Magners

Magners’ plays summer nights

Savanna

A world of cider on the shelf

Amberdown

Cider’s new look

Facing up cider at Scottish Grocer’s 2013 Cider Retailer of the Year, Spar Tullibody. Flavoured ciders have provided most of off-trade cider’s growth in the last few years. But one firm says 2013 brought some signs of change in Scotland’s impulse outlets.

Still playing the fruit machine?

Strongbow Dark Fruit. The Heineken-owned flavoured cider, launched ahead of summer last year – said to have taken a 5% share of off-trade cider sales within eight weeks of launch.

Here for the long term

Rekorderlig

Backing cider’s taste of winter

Merrydown Cider

Festively fruity

Strongbow

No 9 drinks brand’s dark entry

New flavour an enduring passion

New flavour an enduring passion

Cider was one of the most successful drinks categories for many years but market and industry analyst Key Note found that 2012 was a much tougher year for the cider brands. The bright spot it reckons is fruit cider. The fruit cider products, which marry apples with berry and other fruit flavours, are showing significant growth.

Apples are not the only fruit

Cider brands

Cider brands part of the game

Kopparberg

Flavour finds favour

Cider is hot stuff

Time to get serious – make the best of cider days

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