Tag: cider
Still playing the fruit machine?
Fruit flavoured ciders have seen soaring sales and continued to grow even when the cider boom slowed in recent years. Are they still the...
Here for the long term
IT may not be quite the booming drinks category that it was three or four years ago but cider is still very important to...
Backing cider’s taste of winter
SEASONAL special from Sweden Rekorderlig Winter Cider is, says the brand’s UK distributor Chilli Marketing, back by popular demand and set for its biggest...
Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
No 9 drinks brand’s dark entry
CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
New flavour an enduring passion
IT’S not so limited any more.
Swedish cider brand Rekorderlig launched its Passion Fruit flavour as a limited edition in April.
But what was intended to...
Apples are not the only fruit
STRAWBERRY, blueberry, lime, even tropical fruit … those are just some of the flavours that are lighting up the cider market according to Key...
Cider brands part of the game
IF any proof is needed that major cider brands are now slugging it out with the beer giants in the long alcoholic drinks market...
Flavour finds favour
THE demand for new and exciting flavours is the driving force in the cider market, according to Heineken, owner of Strongbow and Bulmers.
While everyday...
Cider is hot stuff
HOT weather and the music festival season have been good news for Swedish fruit cider brand Kopparberg. In the first half of July, sales...
Time to get serious – make the best of cider days
It’s been the undisputed boom product in long alcoholic drinks in recent years – ever since an Irish brand introduced the world to cider...
Diamond buy for Brookfield
DRINKS marketing firm Brookfield Drinks has acquired Diamond cider from C&C group. The company plans to reposition Diamond as part of a portfolio of...
Football preview – Stand-out fixtures for new season
CIDER brand-owner C&C has a special interest in Scottish football this year.
Its lead brand Magners takes over from its lager Tennent’s as shirt sponsor...
A new life bears fruit for Cider Retailer of the Year
Our winner: Muirside Stores
Elaine McIntyre and her husband Derek own Muirside Stores Ltd, trading as Spar, Tullibody – the Scottish Grocer Cider Retailer of...
Crabbie’s gingers up its flavour range
TWO new fruity flavours have been introduced to give Crabbie’s Alcoholic Ginger Beer a summer boost.
The brand, which manufacturer Halewood International claims is now...
Apples are not the only fruit
MODERN flavoured ciders are attracting new customers to a traditional summer drink.
They have grown 131% in the off-trade over the last year according to...
