Cider’s new look

AmberdownAMBERDOWN, Today’s Group’s own-label cider range, is getting a summer makeover.
The label’s Dry Apple Cider and White Cider are both being relaunched in fresh, contemporary new packaging. The Dry Apple variety comes in two- and three-litre bottles. White is available in one-, two- and three-litre bottles.
Today’s group MD Bill Laird, said: “We’re giving our retailers what they need to remain competitive, particularly with a summer of sport to look forward to.
“Three in five adults now drink cider and the majority drink the apple variety. It has become a real success story and by relaunching an old favourite we’re helping retailers capitalise on that opportunity.”