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Tuesday, September 21, 2021
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Tag: cider

Mixed bag Budget for retailers

THERE was good news and bad for retailers in Chancellor Rishi Sunak’s first Budget today (11 March). Alcohol duty has been frozen across the board,...

Apples make a comeback

Premium bottles and cans on trend

Irish cider celebrates summer with new formats

Magners rolls out new 5L keg and multi-pack formats IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick...
Magners

Aiming for the top

MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...

Adding winter to core sales?

FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers. “The Christmas season constitutes a full...

Something special

Chill to your advantage

BEER, cider and other long drinks play an important role in serving the big-night-in market, and beer has a strong appeal to TV football...
Blackthorn Gold

Brand history in new package

CIDER brand Blackthorn has renamed two of its products. National Blackthorn has become Blackthorn Gold and Blackthorn Reserve has replaced the existing Blackthorn 2L PET....

Fruit still the flavour of NPD

SCiders take eight of top 10 drinks launches in 2015 What are you likely to be devoting more of your beer, wines and spirits shelf...

Liquid route to seasonal sales

As families all over Scotland prepare for their summer breaks it’s time to find out what the country’s beer, wines, spirits and soft drinks...

Fruit forward

LONGER days increase demand for longer drinks according to C&C Brands and, it says, demand for more exotic tastes is also at a peak...

New flavours new look

Carlsberg plans major spending on its expanding cider brand A year of growth has encouraged Carlsberg to spend £7m marketing its Somersby cider range. Director of...
Somersby

Flavours of the year?

NEW products will again play a big part in the performance of flavoured cider this year, predicts market research firm Nielsen in its latest...
Magners

Whiskey provides core for new spider

CIDER brand Magners is on the search for spider men and women with its latest launch. Last month Magners with Irish Whiskey (ABV 5.5%) became...

Scotland’s most valuable off-trade cider brands

Does fruit hold the key? OUR current millennium is in its 15th year. In that period one of the most fascinating drinks categories has been...

Ales up as lager prices drop

Drinks account for a significant proportion of many c-stores’ total revenue. Long drinks, such as beer and cider, are often particularly important to impulse...

AG Barr Popover Sept/Oct 21