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Tag: cider

Pack shots of the new Strongbow Strawberry including a single 500ml bottle as well as a four pack of 440ml cans.

Strongbow strings up Strawberry

Strongbow strings up another piece of NPD with the launch of its new Strawberry Cider variant in time for summer, exclusive to Tesco Group stores.

Sunny new look for Thatchers Cloudy Lemon

Somerset-based cider-makers Thatchers Cider has unveiled the new look for its Cloudy Lemon cider variant, displaying a more consistent look with the range.

Brothers Cider looks to the bright side

Brothers Cider is out to showcase its new approach as a 'seriously unserious cider' in its new marketing 'Always Look on the Brothers Cider Life'.

Strongbow gets Ultra ambitious

Drinks giant Heineken UK has launched a new Strongbow variant – called Ultra Apple – which it says will keep the cider category buoyant for the future.

Tin cider formats are on to a winner Aston Manor says

Aston Manor points to the value presented to consumers with a variety of formats across the cider category including can as well as larger bottle formats.

Kopparberg grows its strawberry line up with new packs

Swedish cider firm Kopparberg is banking on strawberry flavours to help grow its range of fruity ciders this summer with two new variants.
Kopparberg says sustainability and flavours remain fruitful with younger consumers.

Kopparberg has eco message

Kopparberg reckons its eco credibility goes a long way towards winning over younger customers.

Mixed bag Budget for retailers

THERE was good news and bad for retailers in Chancellor Rishi Sunak’s first Budget today (11 March). Alcohol duty has been frozen across the board,...

Apples make a comeback

Premium bottles and cans on trend

Irish cider celebrates summer with new formats

Magners rolls out new 5L keg and multi-pack formats IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick...

Aiming for the top

MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...

Adding winter to core sales?

FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers. “The Christmas season constitutes a full...

Something special

Chill to your advantage

BEER, cider and other long drinks play an important role in serving the big-night-in market, and beer has a strong appeal to TV football...
Blackthorn Gold

Brand history in new package

CIDER brand Blackthorn has renamed two of its products. National Blackthorn has become Blackthorn Gold and Blackthorn Reserve has replaced the existing Blackthorn 2L PET....

Fruit still the flavour of NPD

SCiders take eight of top 10 drinks launches in 2015 What are you likely to be devoting more of your beer, wines and spirits shelf...