Tag: cider
Cider rolls out fox label
MERRYDOWN is rolling out the new foxy packaging used on its two newest launches to the rest of the range.
Following what it says is...
Magners’ plays summer nights
IRISH cider brand Magners is to sponsor a summer music festival at Glasgow’s newly refurbished Kelvingrove bandstand. The Magners Summer Nights festival will be...
A world of cider on the shelf
SOUTH African cider brand Savanna, which claims to be the fourth best selling cider in the world, has appointed SHS Sales & Marketing to...
Cider’s new look
AMBERDOWN, Today’s Group’s own-label cider range, is getting a summer makeover.
The label’s Dry Apple Cider and White Cider are both being relaunched in...
Still playing the fruit machine?
Fruit flavoured ciders have seen soaring sales and continued to grow even when the cider boom slowed in recent years. Are they still the...
Here for the long term
IT may not be quite the booming drinks category that it was three or four years ago but cider is still very important to...
Backing cider’s taste of winter
SEASONAL special from Sweden Rekorderlig Winter Cider is, says the brand’s UK distributor Chilli Marketing, back by popular demand and set for its biggest...
Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
No 9 drinks brand’s dark entry
CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
New flavour an enduring passion
IT’S not so limited any more.
Swedish cider brand Rekorderlig launched its Passion Fruit flavour as a limited edition in April.
But what was intended to...
Apples are not the only fruit
STRAWBERRY, blueberry, lime, even tropical fruit … those are just some of the flavours that are lighting up the cider market according to Key...
Cider brands part of the game
IF any proof is needed that major cider brands are now slugging it out with the beer giants in the long alcoholic drinks market...
Flavour finds favour
THE demand for new and exciting flavours is the driving force in the cider market, according to Heineken, owner of Strongbow and Bulmers.
While everyday...
Cider is hot stuff
HOT weather and the music festival season have been good news for Swedish fruit cider brand Kopparberg. In the first half of July, sales...
Time to get serious – make the best of cider days
It’s been the undisputed boom product in long alcoholic drinks in recent years – ever since an Irish brand introduced the world to cider...
Diamond buy for Brookfield
DRINKS marketing firm Brookfield Drinks has acquired Diamond cider from C&C group. The company plans to reposition Diamond as part of a portfolio of...
