DRINKS marketing firm Brookfield Drinks has acquired Diamond cider from C&C group. The company plans to reposition Diamond as part of a portfolio of craft ciders with a range of ABVs.
The move follows on from Brookfield’s purchase, last year, of lager brand Kestrel and its subsequent revamp.
“There is a lot happening in the cider category right now,” Brookfield founder Nigel McNally said.
“We’re looking forward to applying our business strategy of revitalising the well-remembered Diamond cider brand.”